Richard Lynch Consulting are currently recruiting a Sales and Marketing Director for a busy 4* Hotel in Sligo. The successful candidate will be responsible for the effective delivery of all aspects of Sales and Marketing in a fast-paced, customer-focused environment. Candidates must have a proven track record in a leading 4* hotel.

KEY RESPONSIBILITIES:

• Develop, implement, and monitor annual sales and marketing plans for the hotel.

• Manage all sales and marketing activities, ensuring sales resources are used to maximise revenue channels.

• Assist in budget planning.

• Manage a portfolio of existing accounts.

• Identify, target, and secure new business in all areas, including rooms, outlets, meetings, weddings, and events.

• Promote all food and beverage outlets proactively.

• Achieve weekly and monthly sales targets for existing and new business accounts in agreed market segments.

• Organise and operate in-house events.

• Maintain an appropriate profile for the hotel in local, national, and international markets.

• Set corporate negotiated rates for individual companies within the sales budget.

• Manage local, regional, and national activities including trade shows, networking events, workshops, wedding fairs, presentations, and sales missions.

• Achieve set revenue targets for existing and new business accounts in agreed market segments.

• Use the Company Customer Relationship Management system to record all sales activity and results.

• Identify public relations opportunities and take appropriate actions directly with media/organisations or through an appointed Public Relations Company.

• Manage agreed marketing spends and log return on investment annually, ensuring no overspends.

• Monitor results and adjust activities to ensure objectives and activities are achieved.

• Provide team management, coaching, and leadership.

CANDIDATE REQUIREMENTS:

• Proven track record in a leading 4* hotel.

• Strong leadership skills with the ability to manage and motivate a team.

• Excellent communication and interpersonal skills.

• Ability to manage multiple tasks in a dynamic environment.

• Proficiency in using Customer Relationship Management systems.

• Must have the right to work in Ireland without restrictions.